What 44 Numbers Say About BigCommerce in 2026

BigCommerce reported $86.8 million in Q1 2026 revenue, its first GAAP profitable quarter in company history, while active stores dropped to roughly 37,140 as of May 2026, down 8% year-over-year. That divergence captures the core story: a shrinking merchant base at the long tail, growing revenue from a consolidating enterprise tier, and a pricing model under scrutiny in mid-2026.

For SaaS founders benchmarking ecommerce infrastructure or studying platform pricing dynamics, the data below covers what most roundups miss. That includes the gap between the 130,000+ cumulative merchant figure and the roughly 37,000 stores actually live today, the platform's first-ever GAAP profit, and a growing enterprise migration wave running counter to the headline decline.

In this guide, you'll find 44 current BigCommerce statistics organized by theme, each linked to its source.

Key Takeaways

• As of May 2026, approximately 37,140 live stores are active on BigCommerce. The widely-cited "130,000+ merchants" is a cumulative all-time count since 2009, not a current figure.
• Q1 2026 was BigCommerce's first GAAP profitable quarter, with $3.7 million net income vs. a net loss in the prior year period.
• Enterprise ARR reached $287.2 million in FY2025, representing 80% of total ARR, up from 75% in FY2024.
• BigCommerce B2B merchants grew at a 12.6% CAGR from 2022 to 2024, roughly twice the 6.7% rate for the broader B2B ecommerce market.

Revenue & Financial Performance Statistics

BigCommerce's financial arc from 2018 to 2026 shows a platform that compounded revenue at roughly 24% annually for six years, decelerated as its market matured, and finally crossed into GAAP profitability in early 2026. The margin improvement is real; the growth rate is not what it was.

1. FY2024 total revenue reached $332.9 million, an 8% YoY increase, with subscription solutions contributing $247.9 million.

2. Q1 2026 revenue came in at $86.8 million, up 5% YoY, against total ARR of $359.8 million.

3. Q1 2026 was BigCommerce's first GAAP profitable quarter in company history: $3.7 million net income, compared with a net loss in the same period a year prior.

4. Operating cash flow reached $18.4 million in Q1 2026 and $26.3 million for full-year FY2024.

5. FY2025 revenue was approximately $342.3 million, a 2.8% YoY increase, per Digital Commerce 360's analysis of the FY2025 earnings call. Gross margin improved to 79%, up from 77% in FY2024.

6. FY2025 net loss narrowed to $19.3 million, down from $27.0 million in FY2024, a 28.4% improvement.

7. Revenue compounded from $91.9 million in 2018 to $332.9 million in 2024, a CAGR of approximately 24%. Growth has since decelerated to low single digits as the company shifts from land-and-expand to margin discipline.

8. Net Revenue Retention was 95.2% in Q4 2025, up from 95.0% in Q4 2024. BigCommerce's NRR peaked at 108% in 2018 and 106% in 2019. Below 100% means existing customers are spending less on average, net of expansions and churn.

Merchant & Store Count Statistics

Store count is the most misreported dimension of BigCommerce's profile. Three distinct numbers circulate: cumulative all-time merchants, methodologically-varied live store estimates, and historical peak. Understanding which figure is which matters for platform-health assessment.

9. StoreLeads' live crawl puts active BigCommerce stores at 37,140 as of May 2026. StoreLeads provides the most current, methodology-transparent count available from a third party.

10. The "130,000+ merchants in 150+ countries" figure cited widely in roundups is BigCommerce's cumulative all-time merchant count since 2009, not a count of currently active stores. BigCommerce does not publish a current active store figure in its SEC filings.

11. BuiltWith's live detection puts the active count at 36,447, with 103,547 domains having used BigCommerce historically.

12. Live stores peaked at 48,231 in Q4 2019 and held in the 46,000-48,000 range through 2022, then declined to 42,539 in Q4 2024 and 37,140 by May 2026.

13. Store count fell 8% YoY in Q1 2026 vs. Q1 2025, the steepest annual decline on record for the platform. The Q4 2025 count showed 45,570 (a seasonal holiday spike) before reverting to 38,560 in Q1 2026.

14. US stores number 27,779, approximately 67.4% of all live stores. The UK (2,674), Australia (2,543), and Canada (1,463) follow. The top four English-speaking markets account for more than 83% of the platform's total store base.

15. The UK is a disproportionately high-value market: it holds roughly 6.5% of store count but contributes approximately 12% of platform-wide GMV.

Market Share & Competitive Position Statistics

BigCommerce's overall market share is modest relative to Shopify and WooCommerce. Its competitive case concentrates in the mid-market and enterprise revenue bands, where the comparison looks markedly different.

16. BigCommerce holds approximately 3% of US ecommerce platform market share and roughly 3.2% globally, placing it in the top 5 platforms worldwide. Shopify holds approximately 28% of the US market.

17. In the enterprise revenue band of $10M-$50M GMV annually, BigCommerce's platform share reaches 9%, its strongest competitive position by revenue segment.

18. BigCommerce ranks among the 8th most popular hosted ecommerce solutions in the top 1 million websites. In 6sense's development-tools tracking universe, 35,169 companies are recorded as BigCommerce users.

19. 112 of the top 2,000 North American retailers use BigCommerce, per Digital Commerce 360.

20. In a 90-day migration window ending July 2025, BigCommerce gained 312 stores but lost 551, a net loss of 239. Primary exits went to Shopify (242 stores) and custom-built carts (215). Primary gains came from legacy platforms: Volusion, ProStores, and Yahoo Store.

GMV, Orders & Performance Metrics Statistics

BigCommerce does not disclose annual GMV in its SEC filings. The Q4 2025 quarterly figure is official; full-year estimates from third parties use it as a baseline.

21. BigCommerce officially reported $8.9 billion in GMV for Q4 2025, its peak seasonal quarter. Third-party estimates put annualized platform GMV at $34 billion or more, consistent with the quarterly run rate. Use the quarterly official figure for any verified citation; the $34B estimate is from third parties.

22. Average product price per store is $351, with an average of 2,701 products listed.

23. During Cyber Week 2024, GMV grew 26% YoY on BigCommerce vs. an industry average of 6%. Order count grew 13% vs. an industry average of 7%.

24. BigCommerce has maintained 100% platform uptime during every Cyber Week for more than 10 consecutive years, a reliability benchmark the company actively markets to enterprise prospects.

25. EMEA revenue for Q4 2025 reached $12.0 million, a 20.4% YoY increase, making it the platform's fastest-growing geographic segment by revenue.

B2B & Enterprise Statistics

B2B is BigCommerce's most differentiated segment and its clearest strategic bet. The shift from 75% to 80% enterprise ARR concentration in a single year reflects an intentional trade-off: fewer total merchants, higher value per account.

26. BigCommerce B2B merchants grew at a 12.6% CAGR from 2022 to 2024, compared with 6.7% for the broader B2B ecommerce market: roughly twice the market rate.

27. The platform has approximately 12,000 B2B accounts, per Digital Commerce 360's 2024 analysis.

28. A 2025 IDC Business Value Study (commissioned by BigCommerce) found that B2B Edition customers achieved a 391% three-year ROI, with a seven-month payback period and $393,446 average annual benefit per customer. Because IDC was commissioned by BigCommerce, treat these as vendor-reported directional benchmarks, not independent analysis.

29. Enterprise accounts reached 6,648 in FY2025, a 13% YoY increase, up from 5,884 in FY2024.

30. Enterprise ARR grew to $287.2 million in FY2025 (+10% YoY), representing 80% of total ARR. In FY2024, enterprise ARR was $261.6 million and represented 75% of total ARR. The platform's revenue is consolidating around higher-value accounts even as total store count falls.

31. Enterprise Average Revenue Per Account was $45,290 in Q1 2025, up 9% YoY, suggesting BigCommerce is expanding within its existing enterprise base.

32. In the Paradigm B2B Combine 2025, BigCommerce scored 24 of 24 medals, including 10 gold medals in the Midmarket Edition, the most of any platform evaluated, for the third consecutive year.

33. B2B digital channels are projected to account for 56% of US B2B revenue by 2025, up from 32% in 2020. That structural procurement shift is the macro tailwind BigCommerce's B2B investment is targeting.

Technology & Platform Features Statistics

Platform architecture affects total cost of ownership as much as sticker pricing does. These figures help contextualize what BigCommerce provides natively vs. what requires a paid app or a higher-tier plan.

34. BigCommerce's app marketplace offers 1,200+ apps, with 75% of merchants using at least one third-party integration. Approximately 30% run headless or API-driven storefronts, a proportion that reflects the platform's developer-friendly architecture.

35. BigCommerce processes 10+ billion API calls monthly. Multi-storefront management is available on standard plans; on Shopify Plus, the equivalent capability costs approximately $2,300 per month.

36. 93% of BigCommerce stores use Cloudflare, either via BigCommerce's built-in CDN layer or independent installation.

37. BigCommerce supports 600 variant combinations per SKU, compared with Shopify's 100-variant ceiling. The gap matters most for apparel, footwear, and configurable goods with many size, color, and material combinations.

38. The abandoned cart saver requires a $79-plus plan on BigCommerce. Several competing platforms include this feature at lower price tiers. This is the kind of feature-gating threshold that affects merchant cost modeling at the $50,000-$180,000 annual revenue boundary between Standard and Plus plans.

39. 58% of BigCommerce stores use Google Analytics. Social media adoption sits at 53%, with Facebook (45%) and Instagram (39%) leading.

Merchant Demographics & Company Statistics

Understanding who operates on BigCommerce, and where the company itself stands, provides context for platform trajectory and customer composition.

40. Top industry verticals by store count: Home & Garden leads at 16.7%, followed by Apparel (13.9%), Autos & Vehicles (7.8%), Sports (7.2%), and Business & Industrial (6.9%).

41. More than 50% of BigCommerce merchants are under 44 years old, with 62% in the 25-44 bracket. Between 50% and 55% have fewer than 10 employees; 35% are mid-market with 10-100 employees.

42. Average merchant tenure is 3.5 years, with 75% of stores reporting 50% or higher customer retention rates.

43. BigCommerce had 1,161 full-time employees as of December 31, 2024, a 12.1% reduction from the prior year. Third-party headcount tracking (Tracxn) estimated approximately 732 employees by April 2026, a figure not yet reflected in filed disclosures.

44. The company raised $233 million across six funding rounds from 2011 to 2018, backed by General Catalyst, SoftBank, Revolution Growth, GGV Capital, and Goldman Sachs. BigCommerce went public on August 5, 2020 on NASDAQ (ticker: BIGC, subsequently rebranded to CMRC under parent company Commerce.com, Inc.).

What These BigCommerce Statistics Mean for Pricing Strategy

The data above carries a specific signal for founders evaluating ecommerce infrastructure or studying how platform pricing affects merchant behavior.

BigCommerce reached GAAP profitability by narrowing its merchant base, not expanding it. The active store count fell 8% in Q1 2026 while enterprise ARR grew 10%. That is deliberate: the platform is trading long-tail volume for higher-value accounts.

For any SaaS platform considering a similar strategic pivot, the NRR figure shows the short-run cost. At 95.2%, existing customers are spending less on net, even as new enterprise customers come on at higher ARPA.

The 2026 pricing controversy is the clearest case study embedded in this data. BigCommerce introduced a 2% penalty for non-approved payment processors and revised GMV-based tier thresholds, triggering merchant backlash on r/bigcommerce and r/ecommerce. Merchants who had chosen BigCommerce specifically to avoid Shopify's transaction fee structure found that differentiation eroding.

That is a textbook example of pricing model drift: a structural advantage that attracted customers becomes a source of churn when the pricing model shifts to recapture margin.

The B2B data is the counter-narrative. A 12.6% B2B merchant CAGR and 80% of ARR from enterprise accounts both point to a platform winning in the complexity tier. Native B2B features, 600-variant SKUs, and multi-storefront on standard plans justify the price where Shopify Plus cannot; that structural advantage holds independent of the pricing controversy.