
What Is Gross Margin? Definition, Formula, and Industry Benchmarks
Gross margin is the percentage of revenue a company retains after subtracting direct costs. Learn the formula, industry benchmarks, and how SaaS founders can improve it.
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Models, benchmarks, tools, and guidance for SaaS founders and product teams.
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Gross margin is the percentage of revenue a company retains after subtracting direct costs. Learn the formula, industry benchmarks, and how SaaS founders can improve it.

Explore 11 revenue model types for SaaS founders and business owners, with real examples, data, and a framework to choose the right one for your business.

The latest SaaS churn rate benchmarks for 2026: average rates by industry vertical, company stage, ARR band, pricing model, and customer segment. 68 data points with citations.