ConvertKit (now Kit) offers a free plan for up to 10,000 subscribers, a Creator plan starting at $39/mo, and Creator Pro at $79/mo. This guide breaks down every plan, what you get, and whether it's worth it after the 2025 price hike.
Kit (formerly ConvertKit) offers a free plan for up to 10,000 subscribers, a Creator plan starting at $39/mo, and a Creator Pro plan starting at $79/mo — but prices jumped roughly 35% in September 2025, making value-for-money a real question for budget-conscious founders.
Kit is an email marketing platform built specifically for content creators: bloggers, course sellers, podcasters, and newsletter operators. Plans scale by subscriber count, not by email sends, so you never pay for the number of messages you send.
This guide breaks down every plan, what you actually get, and whether the pricing holds up against alternatives like MailerLite, beehiiv, and Flodesk.
Kit (formerly ConvertKit) is an email marketing platform founded in 2013 by Nathan Barry. It has grown to over 63,000 customers and is designed around one core audience: online creators who want to build, grow, and monetize an email list.
Unlike general-purpose tools like Mailchimp, Kit is narrowly focused. It gives you landing pages, opt-in forms, email sequences, visual automation workflows, and built-in commerce tools to sell digital products and paid newsletter subscriptions, all in one place.
The platform rebranded from ConvertKit to Kit in October 2024. That rebrand also brought a more generous free plan: up to 10,000 subscribers for $0. The paid tiers are Creator and Pro, which increase in price as your subscriber count grows.
The free plan is one of the most generous in the email marketing space. You get up to 10,000 subscribers with unlimited email sends, unlimited landing pages, and unlimited forms, at no cost. It includes one basic visual automation and one sequence.
The trade-offs: Kit branding appears on your emails, you're limited to one user account, you get basic analytics only, and A/B testing is unavailable. Support is email-only. For founders testing email marketing or early-stage creators building their first list, it's a strong starting point.
The Creator plan is Kit's core paid offering, aimed at creators ready to remove limitations and scale.
Prices scale by subscriber count:
Annual plans save roughly 16% (two months free). The Creator plan adds unlimited visual automations, unlimited email sequences, integrations with 100+ apps, A/B testing for subject lines, RSS campaigns, and 24/7 email and chat support. Kit branding is removed.
Note: These prices reflect the increase that took effect October 15, 2025. The Creator plan previously started at $29/mo, a 34% price jump for new customers.
The Pro plan adds advanced analytics and team features on top of everything in Creator.
Prices:
The Pro plan unlocks unlimited users (useful for teams), an insights dashboard, subscriber engagement scoring, Facebook custom audiences, deliverability reporting, a newsletter referral system, collaborative editing, and the ability to A/B test both subject lines and email content. You also get priority 24/7 support.
For creators who run editorial teams or want deep analytics, Pro adds real value. For solo operators, the jump from Creator is hard to justify.
Kit's feature set is tightly scoped to what creators actually need. The visual automation builder uses a drag-and-drop canvas where you define triggers (subscriber joins a form, clicks a link, purchases a product) and actions (send email, add tag, move to sequence). It's intuitive and doesn't require marketing ops experience to use.
Segmentation uses tags rather than traditional lists. This flexible tag-based system lets you group subscribers across multiple overlapping segments without duplicating contacts. You can trigger automations based on tag combinations, creating personalized journeys without a complex CRM.
Email templates are limited: just 23 free templates with a text-first design philosophy. If you want polished visual emails, Kit's editor won't satisfy you. It's built for plain-text newsletters, which actually contributes to strong deliverability.
Kit claims a 99.8% delivery rate. The plain-text email defaults and strict list hygiene enforcement support this. For founders who need high inbox placement on text-heavy newsletters, Kit's design constraints work in their favor.
Setup is fast. You can have a landing page and opt-in form live within 20 minutes. The dashboard is organized cleanly around four core areas: Grow, Send, Automate, and Earn. There's no steep learning curve.
Onboarding includes guided prompts and Kit's documentation is thorough. For paid plans, Kit offers free migrations from other platforms if you have more than 5,000 subscribers. Their team handles the subscriber import, tags, forms, and sequences.
The only friction point is the automation builder, which requires a bit of time to understand the trigger-action logic before you can build complex workflows.
Kit is not the cheapest option. After the September 2025 price increase, it's noticeably more expensive than several comparable tools.
For reference, here's how Kit compares to leading alternatives at 1,000 subscribers:
Kit at $39/mo for 1,000 subscribers is more expensive than all three on an entry-level comparison. Where Kit justifies the cost is the built-in monetization tools. Selling digital products, running paid newsletter subscriptions, and accessing the Creator Network (for cross-newsletter referrals) are genuinely useful features that would otherwise require separate tools. If you use all of them, the effective cost per feature is more competitive.
Annual billing brings the Creator plan down from $39/mo to $33/mo for 1,000 subscribers, saving $78/year. A 14-day free trial is available for paid plans, and Kit offers a 30-day money-back guarantee.
Kit connects with over 100 third-party tools including Shopify, WordPress, Teachable, Thinkific, Stripe, and Zapier. The integration library covers the major platforms that creators use to sell courses, host communities, and run membership sites.
For more complex automation, Zapier integration unlocks essentially unlimited connectivity. Native integrations handle the most common use cases (e-commerce triggers, course completions, podcast listener imports) without requiring Zapier.
The Creator Network is a standout: it lets you recommend other Kit newsletters to your subscribers and receive recommendations in return. It's a built-in audience growth tool that competing platforms haven't replicated at this scale.
Free plan users get email-only support. Creator and Pro plan users get 24/7 email and chat support, with Pro users receiving priority routing.
Kit's documentation is comprehensive. The help center covers automations, forms, sequences, and integrations in detail, with video walkthroughs. There's also an active creator community and regular webinars.
The main friction point from user feedback: performance slowdowns have been reported intermittently, and free plan support response times are slower than paid tiers.
Plan | Monthly Price | Annual Price | Subscribers |
|---|---|---|---|
Newsletter | $0 | $0 | Up to 10,000 |
Creator | From $39/mo | From $33/mo ($390/yr) | 1,000+ |
Creator Pro | From $79/mo | From $66/mo ($790/yr) | 1,000+ |
Prices for the Creator and Creator Pro plans scale with subscriber count. At 5,000 subscribers, Creator costs $89/mo and Pro costs $139/mo. At 25,000 subscribers, Creator is $199/mo and Pro is $279/mo. Visit kit.com/pricing for the full subscriber-count pricing table.
Annual plans save approximately 16% (two months free). There are no per-email fees, no overage charges, and no hidden fees for features or support. If you exceed your subscriber limit, Kit automatically moves you to the next tier.
The price increase took effect on October 15, 2025 for existing customers (immediately for new customers as of September 8, 2025). The Creator plan entry price moved from $29/mo to $39/mo, and Creator Pro moved from $59/mo to $79/mo.
Kit is ideal for:
Kit is NOT ideal for:
If Kit doesn't fit your budget or use case, these three alternatives cover most of the same ground:
Kit is the best email marketing platform built specifically for creators, with the most generous free plan on the market and genuinely useful monetization tools. The 2025 price hike is the main reason to pause: at $39/mo for just 1,000 subscribers, you're paying a premium that's only justified if you actively use the digital product sales, paid newsletters, or Creator Network features.
If you're a creator who monetizes through your list, Kit is worth the cost. If you primarily need a reliable email tool without the commerce layer, MailerLite and beehiiv will serve you at a fraction of the price.
